[{"id":"550e8400-e29b-41d4-a716-446655440021","title":"Cotoni Home","subtitle":"Cotoni blends Anatolia, Istanbul and Paris.","slug":"sennheiser","thumbnail_media":"/uploads/project-thumbnail-1763489225091-jw161rp7qxj.jpg","banner_media":"/uploads/project-banner-1763484166366-lyrohrouobb.jpg","video_url":null,"description":"For Cotoni Home’s launch campaign, I developed the art direction and visual language that would introduce the brand’s soft, tactile world. The goal was to create a photographic universe that reflected Cotoni’s emphasis on comfort, warmth, and everyday simplicity while elevating the products through refined styling and thoughtful compositions.\n\nWorking closely with photographer Yonca Muslubaş, we shaped a visual atmosphere built on gentle contrasts, calm color palettes, and intimate home settings. Each scene was constructed to highlight material quality, softness, and the quiet luxury that defines Cotoni Home.\n\nThe result is a cohesive visual narrative that presents the brand with clarity and emotion — a warm, serene, and modern introduction to Cotoni Home’s world.","featured":true,"created_at":"2025-08-08T19:04:46+00:00","updated_at":"2025-08-11T15:42:09+00:00","client_name":"Cotoni Home","year":2020,"role":"Art Direction","external_link":"","is_featured":false,"featured_order":0,"order":9,"title_color":"#000000","hide_title":false,"subtitle_color":"#ffffff","hide_subtitle":false,"banner_media_mobile":null,"project_credits":[]},{"id":"550e8400-e29b-41d4-a716-446655440020","title":"AVLU by DAY Studio","subtitle":"Playful design shaped by Istanbul’s treasures.","slug":"Golden-Hour","thumbnail_media":"/uploads/project-thumbnail-1763464922620-24azmuei4wy.mp4","banner_media":"/uploads/project-banner-1763472262903-u5uauprbtk.jpg","video_url":null,"description":"In collaboration with Day Studio founders Doğanberk Demir and Yeşim Eröktem, I developed an art direction approach for the Avlu collection that highlights its architectural simplicity and textural character. The goal was to present each piece through form, surface, and posture in a way that aligns with the collection’s calm and modern spirit.\n\nThe visual language was shaped through controlled studio lighting, strong contrasts, and minimal compositions. The result is a cohesive visual world that communicates Avlu’s essence with clarity, contemporary elegance, and a strong sense of character.","featured":true,"created_at":"2025-08-08T18:55:59+00:00","updated_at":"2025-08-08T18:55:59+00:00","client_name":"DAY Studio","year":2022,"role":"Art Direction","external_link":"https://avlu-store.com/","is_featured":true,"featured_order":2,"order":10,"title_color":"#000000","hide_title":false,"subtitle_color":"#ffffff","hide_subtitle":false,"banner_media_mobile":null,"project_credits":[]},{"id":"550e8400-e29b-41d4-a716-446655440019","title":"Extra Gastronomy '20","subtitle":"Extra chefs, extra taste by Brothers.","slug":"all-natural","thumbnail_media":"/uploads/project-thumbnail-1763489468971-mutzkdkwae.jpg","banner_media":"/uploads/project-banner-1763477163187-cacvegjcj9s.jpg","video_url":null,"description":"Extra Gastronomy is a gastronomy festival where different chefs and cultures blend with gastronomic experiences since 2018. Another aspect of this festival is to present food-drink pairings with a new vision. This philosophy, which goes beyond the classical matching approaches and opens the door to different experiences, is one of the most important pillars of the project.\n\nContinuing to grow every year, Extra Gastronomy aimed to appeal to all the senses at the last point and expanded its borders as Fifth Senses Locale.\n\nI wanted to update this festival key visual. It has not been published due to the two years that have we passed — cause the effect of the pandemic conditions on such events. But it was definitely a work that still excited me.","featured":true,"created_at":"2025-08-08T17:34:29+00:00","updated_at":"2025-08-08T17:34:29+00:00","client_name":"Brothers","year":2020,"role":"Art Direction + Graphic Design","external_link":"","is_featured":true,"featured_order":3,"order":13,"title_color":"#ff0000","hide_title":false,"subtitle_color":"#ff0000","hide_subtitle":true,"banner_media_mobile":"/uploads/project-banner-mobile-1764709317028-2snmppd0f27.jpg","project_credits":[{"name":"Faruk Yılmaz","role":"Creative Director"}]},{"id":"550e8400-e29b-41d4-a716-446655440018","title":"Eila","subtitle":"Yours. In Every Note.","slug":"Jeep","thumbnail_media":"/uploads/project-thumbnail-1763489136921-yxykuq4vyth.jpg","banner_media":"/uploads/project-banner-1763390800199-g5knw5s05mj.jpg","video_url":null,"description":"In this project, I worked with Eila, a niche fragrance brand built on modern elegance, emotional depth, and artistic expression, to shape a cohesive brand identity. The goal was to create a visual and verbal world that reflected Eila’s refined scent philosophy and strengthened its position as a contemporary voice in the luxury fragrance space.\n\nThe objectives included establishing a strong brand presence, developing a consistent identity system for the full fragrance collection, and increasing customer engagement through storytelling-driven communication.\n\nMy approach was to build a clear and structured foundation that communicated Eila’s values of authenticity, subtle sophistication, and craftsmanship. This involved defining the brand narrative, shaping the visual direction, and creating a cohesive identity across social media and digital touchpoints.\n\nThe result is an intentional, poetic, and distinctly Eila brand universe — a memorable identity that stands apart through its clarity, refinement, and emotional resonance.","featured":true,"created_at":"2025-08-05T19:22:37+00:00","updated_at":"2025-08-08T12:47:03+00:00","client_name":"Eila","year":2025,"role":"Art Direction","external_link":"https://eila.com.tr/","is_featured":true,"featured_order":2,"order":12,"title_color":"#000000","hide_title":false,"subtitle_color":"#ffffff","hide_subtitle":false,"banner_media_mobile":"/uploads/project-banner-mobile-1772549047025-oo3ljy7p5rg.jpg","project_credits":[{"name":" Faruk Yılmaz","role":"Art Direction"},{"name":"Kerem Sanlıman","role":"Photographer"},{"name":"Studio Bomonty","role":"Production"},{"name":"Gülşahan Bayat","role":"Model"}]}]