Liri

The New Mood marks a new visual chapter for Liri, introducing a more confident and fashion-forward expression while staying true to the brand’s playful character. Built around bold compositions, reflective surfaces, and sculptural lighting, the campaign redefines the collection through a refined editorial perspective.

As Creative Director and Art Director, I developed the campaign’s visual concept from the initial idea through to the final execution. Every image was carefully crafted to balance contemporary fashion aesthetics with the expressive nature of the collection, creating a visual language where color, material, and light become central elements of the narrative.

The result is a campaign that positions Liri beyond product photography—embracing a stronger editorial attitude while remaining unmistakably true to the brand’s identity.