In this project, I collaborated with Liores, a luxury handbag brand, to craft a distinctive brand identity that moves beyond the sparkle. The vision was to design bags and systems that reflect timeless elegance, modern empowerment, and a strong character for women who express themselves boldly.

The objective was to establish a brand world where each piece is not merely an accessory, but a tool of self-expression. Liores needed an identity that resonated with powerful, confident women — a visual and verbal ecosystem that mirrored strength, style, and individuality.

My approach was to combine thematic cues of sparkle and the eye motif to build a logo and visual system that stands apart. I explored multiple iterations of logotype, color combinations, and iconography to distill a refined identity that mirrors the brand’s essence. The identity was then applied consistently across touch-points to ensure cohesion and memorability.

The result: a brand universe that speaks with clarity, character, and attitude — one that invites women to step into their world “beyond the sparkle” with confidence and purpose.


Faruk Yılmaz

Kerem Sanlıman

Studio Bomonty

 Beyond the Sparkle

#ffffff

Liores

#000000

In this project, I worked with Eila, a niche fragrance brand built on modern elegance, emotional depth, and artistic expression, to shape a cohesive brand identity. The goal was to create a visual and verbal world that reflected Eila’s refined scent philosophy and strengthened its position as a contemporary voice in the luxury fragrance space.

The objectives included establishing a strong brand presence, developing a consistent identity system for the full fragrance collection, and increasing customer engagement through storytelling-driven communication.

My approach was to build a clear and structured foundation that communicated Eila’s values of authenticity, subtle sophistication, and craftsmanship. This involved defining the brand narrative, shaping the visual direction, and creating a cohesive identity across social media and digital touchpoints.

The result is an intentional, poetic, and distinctly Eila brand universe — a memorable identity that stands apart through its clarity, refinement, and emotional resonance.

 Faruk Yılmaz

Gülşahan Bayat

Yours. In Every Note.

Eila

In collaboration with Day Studio founders Doğanberk Demir and Yeşim Eröktem, I developed an art direction approach for the Avlu collection that highlights its architectural simplicity and textural character. The goal was to present each piece through form, surface, and posture in a way that aligns with the collection’s calm and modern spirit.

The visual language was shaped through controlled studio lighting, strong contrasts, and minimal compositions. The result is a cohesive visual world that communicates Avlu’s essence with clarity, contemporary elegance, and a strong sense of character.

Ozan Mutlu Dursun

Doğanberk Demir, Yeşim Erköktem

Playful design shaped by Istanbul’s treasures.

AVLU by DAY Studio

This project was an unpublished character universe I created for a kidswear brand. The goal was to design modern, minimal, and charmingly quirky characters that reflect the brand’s playful spirit while feeling relatable and friendly to children.

Built around pastel colors, soft forms, and gentle oddities, this world aimed to inspire imagination while aligning with the brand’s clean and timeless aesthetic. Each character was crafted as a small “odd one”—unique, adorable, and full of personality.

In the art direction process, the focus was on developing a warm and trustworthy visual language that appeals to both children and parents. Simple geometric shapes, friendly facial expressions, and minimal design principles formed the core of the visual identity.

The result:
A fun, calm, and character-rich visual universe — designed to bring color to a child’s world and offer a strong, modern identity for the brand.

Gentle weirdos, welcome home

Odd Ones Club

Project Description

More Projects

Liores

Eila

AVLU by DAY Studio