Design led by clarity, discipline, and intention.

APPROACH

My strategy work begins with clarity — defining a brand’s essence, focus, and purpose. I build frameworks that align identity, positioning, and narrative, ensuring every element is intentional and coherent.
The result is a grounded, lasting strategic foundation.

Brand Strategy

Clients

Industries

For Liores, we crafted a brand identity that expresses bold femininity through refined forms, confident symbolism, and a modern visual language.
The result is a distinctive and elevated brand universe that carries the collection “beyond the sparkle” with clarity and strength.

Liores

Working alongside Doğanberk Demir and Yeşim Eröktem, we created an art direction approach that highlights Avlu’s architectural calm and refined materiality. The result is a minimal, studio-driven visual world that captures the collection’s modern and serene character.

AVLU by DAY Studio

Extra Gastronomy brings chefs, cultures, and new tasting perspectives together to create unexpected gastronomic experiences. For this project, I crafted a visual approach that reflects the festival’s multi-sensory spirit and innovative food-drink philosophy.

Extra Gastronomy '20

Drawing from Eila’s fragrance narrative, we shaped an atmospheric art direction and photography style that expresses the brand’s spirit. This resulted in a memorable, emotive visual world that brings Eila’s essence to life.

Eila

Insights

From identity and content to digital presence, I ensure every element is aligned and ready to launch with intention. The goal is simple: a coherent, confident rollout that feels complete.

Launch

I approach design with discipline and intention. Every decision is deliberate; every detail is considered. For me, aesthetics are not decoration   —  they are the most efficient form of problem-solving.

Aesthetics are never the starting point. They are the outcome. 

Design led by clarity, discipline and intention.

The Practice

A clear, disciplined approach is at the core of everything I create.
I believe that meaningful design emerges when structure supports imagination and aesthetics serve purpose.
My vision is to craft work that feels intentional, refined, and rooted in clarity — work that solves problems without losing its character.

CLARITY AS A PRINCIPLE

Every choice has intent — from form and layout to typography and art direction. I create refined visual systems where aesthetics serve purpose and design communicates with honesty.

Visual Design

I led the Art Direction and photography for Kaft’s 2026 design T-shirt collection, including both released and upcoming pieces.

The core idea was to create striking portraits using a single dramatic light source. By simplifying the lighting setup, I constructed an atmosphere that shifts the focus from the model to the design itself. Background and styling were intentionally reduced to eliminate visual noise.

Within this controlled and minimal visual language, the illustrations and graphics on the T-shirts became the central subject. The lighting sculpted the faces while simultaneously revealing the surface texture and details of the prints.

The result is a bold yet restrained visual identity — a series that lets the design speak without distraction.

Faruk Yılmaz

Emre Arslan

Oğuzhan Topcu

Flash Model

Julia Kolesnikova, Dima Babenko

Tamer Uyur

Yağmur Ağarmış

Narrating Stories in Wearable Forms.

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Kaft 2026 Creative Tee

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For this special collaboration, our team at Kaft created the launch imagery and art direction for a collection that brings together Fender’s iconic guitar heritage with Kaft’s illustrative spirit.

At the heart of the project was the expressive power of music paired with Kaft’s characteristic artistic language. To translate this energy visually, we designed conceptual scenes built around oversized guitar forms, bold color backdrops, and a clean, minimal set approach. Each image was composed to let the guitar exist not only as an instrument, but as a character within the scene.

We combined the model cast with compositions that reflect the collection’s “perform, express, create” narrative—capturing the energetic yet understated tone of the Kaft x Fender universe. The result was a series of visuals that go beyond simple product presentation; each frame became a small stage where music and illustration meet on the same frequency.

The result:
A dynamic, refined visual series that unites Fender’s iconic design language with Kaft’s storytelling approach, bringing the spirit of the collection to life with clarity and character.

Kerem Sanlıman

Studio Bomonty

Oğuzhan Topcu, Mukaddes Gürbüz

Flash Agency

In this language without any place, time expands as the duration of a song.

Kaft × Fender

The Kaft Sketch Series is a new addition to Kaft’s design T-shirt collection, created from a new fabric and a fresh illustrative language. The idea behind the series is to bring the raw, unpolished sketches of finalized designs onto the garments — celebrating the creative process as much as the finished artwork itself.

As the lead of Kaft Graphic Studio, my team and I developed two distinct concepts for the launch visuals. In the first approach, we highlighted the raw nature of the sketches by placing the illustration at the center of the frame while letting the model fall into shadow. This setup emphasized the artwork, allowing the sketch to speak for itself.

The second concept introduced a playful use of perspective and angles between multiple models, turning the dynamic energy of the drawings into a physical visual rhythm. This approach brought together Kaft’s expressive world with the spontaneity of sketching.

The result is a two-layered visual direction that captures the spirit of the Sketch Series — experimental, energetic, and rooted in Kaft’s dedication to the creative process.

Mukaddes Gülbüz, Oğuzhan Topcu

Ali Zadshir

Selçuk Mılık

Flash Models

Imperfect Lines, Perfect Character.

Kaft Sketch Collection

The name “The She” plays on a dual meaning: while it echoes the English pronoun, it also alludes to the Turkish word for “female” (dişi) — tapping into primal strength, instinct, and femininity. “Bohem” references a modern bohemian spirit: free-spirited, mindful, and connected to nature and inner rhythm.

In the logo, the “O” is transformed into a minimalist figure in a yoga pose — merging language and form into a visual metaphor. It quietly conveys the brand’s philosophy: movement is not just physical,
it’s emotional and spiritual.

Slogan: Harmony in Motion

The brand’s slogan, “Harmony in Motizon,” encapsulates its essence. “Motion” represents physical activity, movement, flow. “Harmony” symbolizes inner peace, balance, and alignment. 

Together, they create a narrative of grace through action
— athleticism not as aggression, but as calm power.

The visual world of The She Bohem is minimal, soft, and elegant.

→ A palette of earth tones and warm pastels reflects
    a sense of grounded femininity.
→ We chose a sharp, high-contrast serif for typography — embracing a
    strong, sculptural aesthetic that reflects the inner strength of the 
    modern woman.
→ The grid system avoids rigidity — instead, layouts are airy,
    responsive, and evoke movement.

This visual language extended seamlessly from packaging to social media and editorial content.


Bora Gökhan

Enes Talha Erdoğan

Motion in Flow

The She Bohem

Extra Gastronomy is a gastronomy festival where different chefs and cultures blend with gastronomic experiences since 2018. Another aspect of this festival is to present food-drink pairings with a new vision. This philosophy, which goes beyond the classical matching approaches and opens the door to different experiences, is one of the most important pillars of the project.

Continuing to grow every year, Extra Gastronomy aimed to appeal to all the senses at the last point and expanded its borders as Fifth Senses Locale.

I wanted to update this festival key visual. It has not been published due to the two years that have we passed — cause the effect of the pandemic conditions on such events. But it was definitely a work that still excited me.

Extra Chefs, Extra Taste by Brothers

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d’Els was created through Elsa and Elyo’s shared belief in simplicity and functional design.

While shaping the brand identity, I translated this philosophy into a visual system built on minimal typography, natural tones, and a photo direction that leaves room for personal expression.

Inspired by the organic “essential base” line, the identity focuses on being timeless, clean, and adaptable — a foundation every woman can build her own style upon.

The result: A brand and visual world that requires no compromise between comfort and elegance, completed by the wearer’s own interpretation.

Fatcat Istanbul

We Are Serious About Organic

d'ELS Essential

In this project, I worked with Eila, a niche fragrance brand built on modern elegance, emotional depth, and artistic expression, to shape a cohesive brand identity. The goal was to create a visual and verbal world that reflected Eila’s refined scent philosophy and strengthened its position as a contemporary voice in the luxury fragrance space.

The objectives included establishing a strong brand presence, developing a consistent identity system for the full fragrance collection, and increasing customer engagement through storytelling-driven communication.

My approach was to build a clear and structured foundation that communicated Eila’s values of authenticity, subtle sophistication, and craftsmanship. This involved defining the brand narrative, shaping the visual direction, and creating a cohesive identity across social media and digital touchpoints.

The result is an intentional, poetic, and distinctly Eila brand universe — a memorable identity that stands apart through its clarity, refinement, and emotional resonance.

 Faruk Yılmaz

Gülşahan Bayat

Yours. In Every Note.

In this project, I collaborated with Liores, a luxury handbag brand, to craft a distinctive brand identity that moves beyond the sparkle. The vision was to design bags and systems that reflect timeless elegance, modern empowerment, and a strong character for women who express themselves boldly.

The objective was to establish a brand world where each piece is not merely an accessory, but a tool of self-expression. Liores needed an identity that resonated with powerful, confident women — a visual and verbal ecosystem that mirrored strength, style, and individuality.

My approach was to combine thematic cues of sparkle and the eye motif to build a logo and visual system that stands apart. I explored multiple iterations of logotype, color combinations, and iconography to distill a refined identity that mirrors the brand’s essence. The identity was then applied consistently across touch-points to ensure cohesion and memorability.

The result: a brand universe that speaks with clarity, character, and attitude — one that invites women to step into their world “beyond the sparkle” with confidence and purpose.


 Beyond the Sparkle

As the head of Kaft Graphic Studio, I led the creation of a comprehensive editorial art direction for Kaft’s iconic Kaft Bag collection together with my team. Our goal was to highlight the bags’ signature “X” structure, functional design language, and material variations through a visual approach that is both minimal and sculptural.

The shoot was built around two complementary directions:
• Soft, balanced compositions on light backgrounds
• Dramatic, sculptural scenes on dark setups

This dual approach allowed us to showcase the Kaft Bag family both as functional everyday objects and as refined design pieces.

Kerem Sanlıman, Yavuz Topcu

Pack Your Stories

Kaft Bag Collection

Liri is a contemporary handbag brand founded in Istanbul, inspired by its Albanian roots. The name Liri, meaning freedom, became the foundation of the brand story, reflected throughout the collection by naming each bag after different pigeon species—a timeless symbol of freedom.

Designed for modern everyday life, Liri combines functional forms with expressive colors and handcrafted ceramic details, making every piece distinctive. The collection balances practicality with personality, creating objects that feel both refined and joyful.

For this project, I developed Liri’s complete brand identity, from strategy and visual language to the logo system and communication direction. Alongside the identity, I art-directed the launch campaign to establish a vibrant visual world that reflects the brand’s optimistic character.

The project was completed with the brand tagline “Make It Enjoyable.”—a simple statement that captures Liri’s philosophy of bringing more color, freedom, and enjoyment into everyday life.

Capsule Work

Anna Takh

Sevcan Zümrütbel

Olga Kapitsina

Make It Enjoyable

Liri

This project was an unpublished character universe I created for a kidswear brand. The goal was to design modern, minimal, and charmingly quirky characters that reflect the brand’s playful spirit while feeling relatable and friendly to children.

Built around pastel colors, soft forms, and gentle oddities, this world aimed to inspire imagination while aligning with the brand’s clean and timeless aesthetic. Each character was crafted as a small “odd one”—unique, adorable, and full of personality.

In the art direction process, the focus was on developing a warm and trustworthy visual language that appeals to both children and parents. Simple geometric shapes, friendly facial expressions, and minimal design principles formed the core of the visual identity.

The result:
A fun, calm, and character-rich visual universe — designed to bring color to a child’s world and offer a strong, modern identity for the brand.

Gentle weirdos, welcome home

Odd Ones Club

This project marked our first collaboration with DAY Studio. Our aim was to translate the brand’s minimal yet expressive design approach into a photographic language as pure and clear as possible.

We built a minimal shooting setup — a clean, distraction-free environment that allowed each object’s form, texture, and craftsmanship to stand out. Within this understated frame, the focus was on revealing DAY Studio’s world: its modern lines, subtle details, and design sensibility shaped by Istanbul.

Throughout the art direction process, every frame was treated as a small, quiet stage reflecting the brand’s calm aesthetic and functional design philosophy. This allowed each piece in the collection to tell its own story within a restrained, minimal context.

The result:
A clean, timeless visual series that defines DAY Studio’s universe through simplicity.

Ozan Mutlu Dursun

Doğanberk Demir, Yeşim Eröktem

A visual dialogue rooted in Istanbul’s design heritage

Volume & Voids + AVLU by DAY Studio

This campaign was built around a simple idea: place graphic pieces where they naturally belong—in everyday life.

Instead of creating polished studio environments, the visual language embraced ordinary spaces, direct flash, and spontaneous moments. Kitchens, streets, shelves, and blank walls became part of the narrative, allowing each illustration to feel discovered rather than presented.

The result is a campaign that feels immediate, honest, and slightly cinematic—where the artwork lives with the people wearing it, rather than existing as an isolated product.

Emre Arlan

Kaft 2025 Creative Tee

The New Mood marks a new visual chapter for Liri, introducing a more confident and fashion-forward expression while staying true to the brand’s playful character. Built around bold compositions, reflective surfaces, and sculptural lighting, the campaign redefines the collection through a refined editorial perspective.

As Creative Director and Art Director, I developed the campaign’s visual concept from the initial idea through to the final execution. Every image was carefully crafted to balance contemporary fashion aesthetics with the expressive nature of the collection, creating a visual language where color, material, and light become central elements of the narrative.

The result is a campaign that positions Liri beyond product photography—embracing a stronger editorial attitude while remaining unmistakably true to the brand’s identity.

Azra Yıldırım

Momo Bebeköy

The New Mood

Liri 

In collaboration with Day Studio founders Doğanberk Demir and Yeşim Eröktem, I developed an art direction approach for the Avlu collection that highlights its architectural simplicity and textural character. The goal was to present each piece through form, surface, and posture in a way that aligns with the collection’s calm and modern spirit.

The visual language was shaped through controlled studio lighting, strong contrasts, and minimal compositions. The result is a cohesive visual world that communicates Avlu’s essence with clarity, contemporary elegance, and a strong sense of character.

Doğanberk Demir, Yeşim Erköktem

Playful design shaped by Istanbul’s treasures.

Mythra is a contemporary handbag brand founded in Istanbul, where craftsmanship, material quality, and experimental design come together. Inspired by the symbolism and mystique of the ancient Mithraic cult, the brand’s debut collection, Manipulation of Simplicity, explores the contrast between minimal forms and unexpected textures through manipulated fabric techniques.

For this project, I developed Mythra’s complete brand identity, creating a visual language that reflects the balance between simplicity and mystery. From the logo system and identity assets to the overall communication direction, every element was designed to express the brand’s distinctive character.

Alongside the identity, I art-directed the brand’s first campaign, translating the conceptual foundation of the collection into a cohesive photographic world. The result is a refined brand experience where visual storytelling, craftsmanship, and contemporary aesthetics come together to define Mythra’s unique position.

Subb Studio

Manipulation of Simplicity

Mythra

For Cotoni Home’s launch campaign, I developed the art direction and visual language that would introduce the brand’s soft, tactile world. The goal was to create a photographic universe that reflected Cotoni’s emphasis on comfort, warmth, and everyday simplicity while elevating the products through refined styling and thoughtful compositions.

Working closely with photographer Yonca Muslubaş, we shaped a visual atmosphere built on gentle contrasts, calm color palettes, and intimate home settings. Each scene was constructed to highlight material quality, softness, and the quiet luxury that defines Cotoni Home.

The result is a cohesive visual narrative that presents the brand with clarity and emotion — a warm, serene, and modern introduction to Cotoni Home’s world.

Yonca Muslubaş

Gizem Karagözcük

Merve Birelin

Canan Cullu

Sergey & Varvara

Cotoni blends Anatolia, Istanbul and Paris.

Cotoni Home

This ongoing personal series explores the relationship between balance, play, and spatial composition through imagined three-dimensional environments. Rather than functioning as product visualizations, these works are conceived as sculptural studies—placing familiar objects into carefully constructed worlds where scale, gravity, and materiality are subtly redefined.

Developed as an open-ended visual practice, each composition investigates how ordinary forms can evoke curiosity, tension, and quiet narratives. Influenced by contemporary sculpture, architectural models, and minimal still-life photography, the series exists somewhere between digital design and conceptual art.

Visual Research

Playgrounds for Objects

Studio Studies brings together a series of editorial images created for KAFT across different releases and collaborations. The selection includes pieces from the KAFT × Ibanez collaboration, model-led portraits of the Cap and Bucket Hat, and the launch imagery for the Knawha shorts.

Rather than treating each product as a conventional catalogue subject, I approached the series through controlled studio lighting, graphic compositions, and a strong focus on silhouette, texture, and attitude. Although produced for separate collections, the images are connected by a shared visual language that presents each piece with clarity and character.

Portraits of product, form and character.

KAFT — Studio Studies

KAFT Identity Explorations is a self-initiated study examining how a brand identity can extend beyond its two-dimensional form. Rather than treating the logo as a fixed graphic element, the project explores it as a flexible visual system through material, texture, light, and three-dimensional form.

Developed using Cinema 4D and Octane Render, each exploration reinterprets the KAFT identity while preserving its recognizability. The project investigates how a logo can become an expressive object without losing its graphic clarity, revealing new possibilities for contemporary brand communication.

From Mark to Material

Kaft — Identity Explorations

Yargıcı Academy was developed as the company’s in-house learning platform, bringing together training, communication, and employee development under a unified identity.

The project focused on creating a visual system that felt consistent with Yargıcı’s calm and refined brand language while making educational content more engaging and accessible. From the identity itself to printed materials, welcome kits, certificates, and digital assets, every touchpoint was designed to transform internal learning into a cohesive brand experience.

Rather than treating education as a corporate obligation, Yargıcı Academy positioned learning as an extension of the company’s culture—encouraging curiosity, continuous development, and shared knowledge across the organization.

Celebrate Together

Yargıcı Academy

As part of YARGICI’s in-house creative team, I contributed to the design and execution of the Autumn/Winter 2020 campaign across print and digital media. Inspired by the richness of the earth and the countless shades of Arctic blue, the campaign translated these natural references into a refined visual language that reflected YARGICI’s timeless aesthetic. My role focused on extending this creative direction across editorial layouts, campaign assets, and brand communications while maintaining a cohesive visual system throughout the season.

Celebrate Curiosity

YARGICI Autumn/Winter 2020

As part of YARGICI’s in-house creative team, I contributed to the visual development of the Autumn/Winter 2019 campaign across print and digital media. Drawing inspiration from Zen philosophy, the campaign embraced simplicity, balance, and quiet restraint to create a refined seasonal narrative. Working closely with the creative team, I helped translate these principles into a cohesive visual language spanning editorial design, campaign assets, and brand communications.

Journey To Yourself

YARGICI Autumn/Winter 2019

As part of YARGICI’s in-house creative team, I contributed to the visual development of the Spring/Summer 2019 campaign across print and digital media. Drawing inspiration from the patterns, textures, and earthy palette of Australian Aboriginal art, the campaign translated these references into a contemporary visual language rooted in YARGICI’s timeless aesthetic. Working closely with the wider creative team, I helped extend this direction across editorial design, campaign assets, and brand communications.

Where The Story Begins

YARGICI Spring/Summer 2019

YARGICI’s Autumn/Winter 2018 campaign was built around the idea of an enchanting journey through timeless pieces. As part of the in-house creative team, I contributed to the campaign’s visual language, working across print and digital applications to ensure a consistent experience throughout the season. From editorial layouts to campaign materials, the project was the result of close collaboration between art direction, design, photography, and brand teams.

Tales of Winter

YARGICI Autumn/Winter 2018

This archive brings together a selection of logo designs created between 2012 and 2020 for clients across different industries.

Although each project responded to a different brief, they all shared the same objective: reducing an idea to its simplest and most memorable form. Looking back, this collection reflects not only the evolution of my visual language, but also an ongoing interest in clarity, proportion, and timeless identity design.

Marks & Symbols

Brands Compilations

By blending gastronomic experiences together, and by hosting 3 distinct world-renowned chefs in 3 months, Extra Gastronomy is presenting a unique culinary experience series. While reflecting the cuisine culture of each chef’s hometown, these menus prepared specifically for Extra Gastronomy, brings out new interpretations and presentations. Another purpose of the series is to present the food-drink matches with a new vision. By digressing from the classical approach to food matching and opening new doors for different experiences, this philosophy is one of the most important parts of this project. Determined to contribute to Turkey’s gastronomy culture with a 360-degree perspective, Extra Gastronomy aims to get together young cooks with the famous chefs that are a part of this project. As part of the project, the menus are prepared by keeping in mind the sustainable use of food resources, waste management and nature compatibility. Extra Gastronomy works together with WWF-Türkiye regarding the events sustainability. 

Aesthetics are never the starting point. They are the outcome.

APPROACH

Brand Strategy

Visual Design

Launch

Clients

Industries

What I Focus On

Brand Strategy

Brand System

Brand Experience

From the Archive